About US

Who We are

Customer Experience Magazine (CXM) is the online magazine packed full of industry news, blogs, features, reports, case studies, video bites and international stories all focusing on customer experience.

CXM is a free online magazine for business professionals to share ideas and best practice.

CXM was founded in 2010 and is pleased to work in partnership with many organisations and business people to achieve mutual goals. Partners include Awards International with whom the team at Customer Experience Magazine presents the UK Customer Experience Awards, the Employee Experience Awards, The Digital Experience Awards and the Financial Services Experience Awards.

Mision, Vision, Goals


We are the most influential and respected member - driven CX organisation, where members motivate and support each other. We aim to help place the customer at the core of every business and organisation.


Provide exclusive access to knowledge and resources and opportunities for our members to achieve their professional aspirations and business goals.


Improving business and environment Support the business and personal development of our members To gather experts from CX circles To work on recognition of customer experience relevance Establish standards in customer service To stay in touch with new trends on the market Promoting and awarding the best practices

Executive Team Bios

Neil Skehel
CEO Awards International

Neil is the owner of Customer Experience Magazine and Awards International. A real business leader and innovator, he has transformed Awards International into one of the most successful Awards companies in the UK, operating a number of prestigious customer experience award programmes and conferences globally. Neil is really advocate for Awards, having experienced first-hand the positive impact winning Awards can have upon an individual and their business.

Slavica Pepic
CXM Club administrator Awards International

Slavica is currently working as the CXM Club Administrator meaning that her job role entails making sure that everything is going smoothly. She is in charge of dealing with all the every day operations concerning the CXM Club and its members. Slavica’s duties vary from the CXM Club’s website management to dealing clients and providing them with all the support they need.

Borislav Lojpur
Managing Director Awards International

Borislav Lojpur fulfils the role of Managing Director for Awards International, where he has the responsibility of making sure all development output is to high standards. Borislav also manages the Awards International team in Serbia and supports our Events with project management, planning, testing and communication. Borislav supports the social impact of our organisation and their leaders in advancing the missions that benefit our customers.